BRANDING
FACU REGALIA
Overview
Industry:
Sport Formula Racing
Services:
Professional & Personal Brand Dossier, Product Graphic Design, Digital Product Design, Sponsorship Actions
Challenge
Develop all the personal and brand image of a young F1 promise during the different stages of his career, starting from Formula BMW created as the cradle of F1 and promoting the following categories such as F3 and F2.
Strategy & Solution
In order to shape the driver’s brand identity, the initials FR for Facundo Regalia were used as a brand symbol, as well as an acronym characteristic of the automotive world with which the sports car ranges of the group’s well-known Seat brand are called. german volkswagen.
A totally Racing image was sought to shape all the corporate products that were developed, to create a brand and turn the driver himself into a product. Being essential to get all the necessary support in the recruitment of Sponsors, totally necessary to be able to bear the high costs that this type of professional career entails.
Personal Brand Dossier
As a cover letter and main objective of recruitment for sponsorship, it was develop a professional dossier that would reflect in a clear and well-structured way the entire professional career of the pilot Facu Regalia, from his beginnings in Carting to F3, being this his actualy category.
Highlighting in turn, all the achievements he had get to demonstrate the potential of the driver himself and the possibilities he had to project himself to F1.
All this coupled with the media impact that is generated around it as an attraction hook for the interest of future sponsors.
Product Graphic Design
As the main products to be designed within the different complements and accessories to be developed for the pilot (suitcases, footwear, overalls, technical and urban textiles), we can highlight the aesthetic graphic design of the Helmet and the Single-seater with which Facu Regalia would run in each one. of their careers and these being the ones with the greatest media presence in the face of sponsors.
Helmet
As the main products to be designed within the different complements and accessories to be developed for the pilot (suitcases, footwear, overalls, technical and urban textiles), we can highlight the aesthetic graphic design of the Helmet and the Single-seater with which Facu Regalia would run in each one. of their careers and these being the ones with the greatest media presence in the face of sponsors.
Racing Car
For the design of the racing car, the main sponsor’s corporate colors were used, creating color cuts respecting the lines of the bodywork itself to increase the visual aggressiveness of the racing car. Leaving large clean areas for the perfect adaptation of the corporate image of each Sponsor and giving a special presence to the Spanish flag located in the chimney of the Racing Car, which would be used on this occasion to also represent the Spanish nationality of the Pilot.
Digital Product Design
A corporate and fully Responsive digital product was created, where part of all the information of interest to the pilot himself could be collected, other sections that could be updated with each new race and thus be able to follow up in real time the pilot evolution within his category. As well as a gallery section where can download the best photos of his races.
Sponsorship Actions
As a result of the good corporate work and of course the pilot himself, we can see some of the actions he carried out for his main Sponsors, as a symbol and image of his products and advertising campaigns.
